Fans have mixed emotions when the National Hockey League announced that it was “investigating possibility of selling ads on players’ helmets” as a way to generate income during a season in which it looks like they will have no ticket revenue.
Since then, two teams, the New Jersey Devils and Washington Capitals showed off their new look in the past week; the Devils announced that the team will wear a Prudential logo on their helmets for the upcoming 2021 season, while the Caps announced that they’ll partner with Capital One for their helmet sponsorship in 2021.
Not all clubs have made such announcements, however, rumours in Canada started rumbling that two teams were fighting over the same helmet advertisements for the upcoming season. It is believed that the Winnipeg Jets and Montreal Canadiens are partnering up with the same company.
It has been rumoured that Bell would be advetissed on the Habs’ helmet, which has been expected they do play at the Bell Center after all, however, it sounds like the Jets are also opting to go with ‘Bell’ as the team’s sponsor on the prime helmet real estate, per reporter Carter Brooks.
That’s quite the money maker there! It will be an exceptional publicity stunt for the company during the nine games in which the Canadiens will face the Jets this season.
But we bet it will make for a good rivalry as well!
