Detroit Red Wings release 1st look at new jersey

Take a look at the new design.

HockeyFeed
HockeyFeed
Published 2 years ago
Detroit Red Wings release 1st look at new jersey
Detroit News

The National Hockey League announced earlier today that all 32 clubs would be switching to new sustainable jerseys as part of a League-wide effort to reduce waste. The new uniforms contain “a minimum of 50 percent recycled content", and are entitled ADIZERO Primegreen.

“We know that plastic waste is a mounting problem, and we need to innovate the ways in which we produce our products,” Dan Near, the director of Adidas Hockey, said in a release. “The new ADIZERO Primegreen NHL jerseys are an incredible example of how we’re bringing that idea to life.”

This will mark the 1st time that all 32 clubs wear uniforms made of recycled waste. 

“For more than a decade, the NHL has remained steadfast in its commitment to reduce our environmental impact across different facets of our business,” Brian Jennings, NHL Chief Branding Officer and Senior Executive Vice President, added. “We are proud to have a partner in adidas who is implementing forward-thinking innovation that addresses some of the world’s pressing ecological challenges and is a fellow steward in the preservation of the game.”

Take a look below at Detroit's new (subtlety) updated look:


"Of this bunch, the Detroit Red Wings change is the most subtle. The second red line down from the top of the logo has been raised off of the crest, giving it depth over the rest of the logo."